THESCHOOLBUS

Brand support for a leading education subscription provider

Client

Hub4Leaders

Project Date

Ongoing

TheSchoolBus is an online subscription service that provides guidance and advice alongside statutory and good practise resources for school and academy leadership and governors. With the implementation of a new marketing team, TheSchoolBus needed to build on their existing legacy and develop a more consistent and concise core brand identity along with the development of product sub brands..

We’ve worked with TheSchoolBus on several aspects of their brand to help build consistency and clarity for their products. We’ve designed branding for several of their key products to allow them to visually diversify their product range and benefits to their customers. We’ve rolled out these product brands into tools for their Sales Team to utilise and to aid confidence in the advantages of using TheSchoolBus. We’ve also produced video content help explain the core benefits their product range.

Building Brand Consistency across all media

To build consistency across the brand, we’ve worked on several areas including designing a series of ‘Value’ guides for TheSchoolBus and redesigning key sales pages on their customer-facing website to create a better user experience through clearer templates and better page hierarchy. Alongside redesigning key templates of their online resource centre to help engage users and to give better overall user experience when accessing and downloading the vast array of resources and guidance available to customers.