Branding a successful beauty & aesthetics salon in Cheshire

Established in 2012, Beautiful of Wilmslow is a successful and highly regarded beauty & aesthetics salon in Wilmslow, Cheshire. They had outgrown their original brand and felt it didn’t truly reflect their quality range of services and experience. They wanted to mature their brand which a more refined brandmark, colour palette and overall brand perception.

After initial meetings, we created several mood boards to formulate a direction for the brand and went to work on crafting and realigning the brand.

Liberating the brand

We designed the brand to be feminine, contemporary and align to their key demographic. The ‘bow’ mark created from the letter b gave the brand a stand alone brandmark which can be used with or without the wordmark and became a major element of the brand style. A subtle colour palette of rose gold, soft peach and light gray marble elevates the brand to prestigious and luxurious level.

Signage design and production

We designed and supplied exterior and wayfinding signage for the salon. Using halo illuminated signage we put the Beautiful of Wilmslow brand in the best light possible.


We rolled the new brand across a brand new website showcasing their services, giving their customers the ability to make appointments and purchase Gift Vouchers.

“Need a Testimonial”

XXXXXX, Beautiful of Wilmslow

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Branding and Design Agency