Still, your audience expects a cohesive brand experience across all touchpoints. Brands should come to life consistently across platforms, formats and channels, from large scale TV commercials to in-app messaging, social media and even colour schemes.
The importance of a cohesive brand
Misaligned brands unfold where consumers are confused by unclear and inconsistent messaging or when employees lack a full understanding of your brand story, voice and mission statement. Over time, your brand identity can become diluted and when not given enough attention your brand strategy can become compromised.
Creating a cohesive experience can help to build trust and ultimately increase revenue by 23%. It’s not just important for your customers either, brand strength is a key consideration for investors and can help determine how powerful your company is within your respective industry.
Keeping focused
Brand presentation is more than just a logo design and when faced with a future alignment challenge, we can help you implement a robust and overarching approach that is consistent with your brand strategy and resonates with your customers.
Our brand alignment solutions ensure consistency across customer experiences and other brand touchpoints that incorporate brand identity and positioning such as acquisitions, channel support and rebranding.
