Modernising the brand identity of a successful financial brokers

FFP are an independent finance brokers based in St Asaph, North Wales. They offer commercial finance, mortgage and insurance solutions to their clients.

We undertook a full restructure of their business proposition and structure and realigned their service offering to be clearer and more concise. Upon undertaking this, it was discovered that the FFP brand had lost its way and no longer reflected this new direction and proposition.

Inspired by service offering

The new FFP brand needed to give the company a contemporary and approachable persona reflecting the experience and high level of knowledge possessed by the team at FFP.

We created a modern brandmark influenced by their fully integrated financial offering and high level of personable service. The brand colour of blue reflects values of trust, experience and confidence in FFP’s wealth of financial knowledge. A sub palette consisting of an array of bold and vibrant gradients allows the brand to be energetic, passionate and motivated.

We designed an entire set of service icons to represent the service offering FFP provide to their clients. Each service is represented by a detailed illustrated icon that takes cues from the core brand. The icons have been created with the ability to form larger graphics for use across all collateral as patterns and backgrounds.

A service led website

The new FFP needed to visually reflect their new brand and values, as well as offer the customer a complete overview of the array of services offered by FFP.

We began with detailed site architecture which was dictated by the clearer business structure created during the initial strategy stage.

The website was designed to be easily navigatable with a concise breakdown of services, clear on-page call to actions and a focus on customer feedback through dynamic feeds from Trustpilot for reviews and testimonials.

“Craig and the team perfectly understood the brief and executed it in a way that filled me with confidence. Often holding my hand through the process and I am delighted with the outcome.”

Steve Julian, Operations Manager, Holiday Inn Manchester City Centere

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