We created a brand identity fitting for a forward-thinking and professional investment company with a keen eye on environmental, social and governance based issues.
The new brand identity needed to reflect the serious work undertaken by Rocca Investments. They required a professional image that helped communicate their dedication to change and sustainability.
We created a brandmark with the merging of the letter ‘R’ and a leaf to create a bold mark that can be used across collateral independently or as part of the logo lock-up.
We created the brand palette of forest and olive greens reflecting new beginnings and growth and balanced those with a soft natural cream colour.
We developed a full brand guideline document thats keeps future brand communications consistent and aids brand application.
We created a series of background textures using shadow photography of plants, flowers and shrubbery.
Several image variations and colours allow the different backgrounds to be rotated when used but still have the same visual feel.
A refined typographic system, variety of backgrounds and colour palette keeps the brand application flexible across all collateral from literature through to digital usage.
