We’ve worked with TheSchoolBus on several aspects of their brand to help build consistency and clarity for their products. We’ve designed branding for several of their key products to allow them to visually diversify their product range and benefits to their customers. We’ve rolled out these product brands into tools for their Sales Team to utilise and to aid confidence in the advantages of using TheSchoolBus. We’ve also produced video content help explain the core benefits their product range.
To build consistency across the brand, we’ve worked on several areas including designing a series of ‘Value’ guides for TheSchoolBus and redesigning key sales pages on their customer-facing website to create a better user experience through clearer templates and better page hierarchy. Alongside redesigning key templates of their online resource centre to help engage users and to give better overall user experience when accessing and downloading the vast array of resources and guidance available to customers.
