KURO GIN

Award-winning branding for a Japanese inspired gin

Kuro Gin is a Japanese inspired gin created by two friends who started their journey into the word of gin inspired by a trip to Japan. The founders of Kuro Gin wanted to win awards and aim their product towards the premium end of a competitive gin market.

After an initial series of brand workshops we developed key aspects of the brand including the core values, positioning and proposition. This fed into creating a brief for the brand itself which then flowed into all packaging, design and marketing materials. The main focus was on the meaningful narrative of the brand to ensure a robust and lasting brand in a highly competitive market environment.

Award winning brand communications

We devised a flexible brand identity system which we rolled out across numerous items from full range bottle packaging, social media content to exhibition stands and marketing collateral. With all communications we made sure we kept core brand values in mind through the consistent use of the brand image along with considered and engaging copywriting.

Branding & Packaging Design for Premium Spirit Brand

Our design for the full range of Kuro gin was led through the core brand’s value and needed to reflect the positioning of a premium and prestigious gin. After much experimentation with bottle shapes, colours and finishing we created a series of packaging designs that went onto win a prestigious industry award for the KURO gin packaging and brand design. This cements KURO as one of the most aspirational gin brands on the market and is a true reflection of underpinning brands with the correct positioning and values.

An E-commerce Website

The Kuro gin website was designed to drive direct sales and customer engagement. Our focus for the website was to represent the brand online and build a user journey to convert users into purchasers. Mobile optimisation and usability was vital as through research we learnt a high percentage of users would visit the site on mobile and tablet devices.

“Craig and the team perfectly understood the brief and executed it in a way that filled me with confidence. Often holding my hand through the process and I am delighted with the outcome.”

Karen Murray, Jones Distillery

Related Work

Liberate your brand

If you are looking to take your brand and communication to the next level, speak to Craig on 01625 315 075 or email craig@lyfestudio.co.uk
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