InTeck came to Lyfe with concerns their visual identity didn’t reflect their capabilities and output along with consistency issues across multiple channels. We proposed a complete rebrand from the ground up, working with the InTeck team, we devised a brand strategy focusing on InTeck’s core values and focusing in on what makes InTeck special in their field.
The InTeck brand needed to give the company a contemporary and professional persona reflecting the experience and high level of technical ability of the team at InTeck.
The logotype contains a mixture of hand-drawn and san serif letterforms which aims to add personality and a human touch to the brand. The hand-drawn element is combined with a contemporary sans serif which has been modified to contain nods to code and development.
The logo also appears in a shortened version as ‘in’, a brandmark which can be used on collateral when the brand is known. Space Grotesk is used as the primary typeface throughout and adds a nod to development through its monospaced styling. Hand drawn headline text underlines continue a human touch across collateral.
A palette of complimentary blues sit with a secondary palette of yellow and blush red for contrast.
The original InTeck website felt cluttered and hard to navigate with a confusing user journey. We restructured the website architecture along with restructureing all page content to create more concise and clearer page structures.
We also created a series of service-based icons and illustrations which run across the site and add colour and dynamism to more corporate information.
