After initial meetings, we created several mood boards to formulate a direction for the brand and went to work on crafting and realigning the brand.
We designed the brand to be feminine, contemporary and align to their key demographic. The ‘bow’ mark created from the letter b gave the brand a stand alone brandmark which can be used with or without the wordmark and became a major element of the brand style. A subtle colour palette of rose gold, soft peach and light gray marble elevates the brand to prestigious and luxurious level.
We designed and supplied exterior and wayfinding signage for the salon. Using halo illuminated signage we put the Beautiful of Wilmslow brand in the best light possible.
We rolled the new brand across a brand new website showcasing their services, giving their customers the ability to make appointments and purchase Gift Vouchers.
