Client

Roby

Brand Identity, brand rollout and signage for a canal-side bar and restaurant in a historic part of Manchester city centre.

Sector

Hospitality & Leisure

Year

2024

Deliverables

  • Brand Strategy
  • Naming
  • Brand Identity
  • Brand Guidelines
  • External Signage
  • Menu System Design
  • Social Media Templates
  • Marketing Materials

The Challenge

We were approached by Holiday Inn Manchester City Centre to name and brand their underused canalside terrace space.

We researched the local area of Manchester city centre and came across several historical buildings close to the site of the terrace. The location of the Holiday Inn Manchester City Centre is beside the original location of a victorian school named ‘Roby Day and Sunday School’ one of the original schools with the city centre, built in 1844.

Inspired by the ornate nature of the original Roby School building, we have developed an identity full of charisma and personality. Taking a lead from architectural forms of the original school building, we developed a modern take on Victorian opulence.

Roby-2025-10
Roby-2025-11
Roby-2025-12
Roby-2025-13

Maecenas egestas tellus sit amet mi elementum ultrices. Donec sagittis tortor sit amet arcu molestie, eu aliquam nunc sollicitudin. Cras eros ante, gravida sed leo eu, aliquet viverra purus. Mauris convallis dictum arcu, ut mollis tortor iaculis at. Donec nisl ligula, molestie nec lacus ac, ultricies hendrerit risus. Donec bibendum bibendum mauris, id luctus risus ultrices vel. Phasellus mattis arcu nisl, nec imperdiet odio ultricies et.

Client Name

Job Title

Our Approach

Inspired by the past

We designed a graphic system using shapes and forms inspired by the exterior of the victorian ‘Roby School’ building. Elements included the stunning ‘Oriel’ and arched windows and the grand entrance doorways.

Alongside this graphic system, a flexible colour palette, enables communications to stays fresh and evolve but hold consistency to the ‘Roby 1884’ style.

The terrace had hugely successful launch with high engagement levels on both Facebook and Instagram with over 11,000 comments and 3,300 likes on a single publicity post.

Our Work

Related Projects

Work-4
Property & Construction Professional Services
Building Relations
See Project
SOKA-Feature
Hospitality & Leisure
Soka
See Project
Work-4
Property & Construction Professional Services
Building Relations
See Project

Get more from Lyfe

We know brilliant work comes from blending fresh ideas with dependable delivery. We’ve built our service to remove barriers and focus on what you actually need – whether that’s everyday design support or an intensive burst to drive results. Whatever your goal, we’re here to help.

Book a call
get in touch
Work with us

Book your call

Get in touch

We’d love to hear from you.

Whether you need ongoing design support with our subscription or a high-intensity project delivered with a sprint—get in touch and we’ll be happy to help.

Get in touch