Client
MyKoach
Brand Strategy, visual identity and digital design for a revolutionary coaching start up that connects people with qualified sports coaches. Created by sporting professionals who understand athletic development, MyKoach bridges the gap between ambitious athletes and experienced coaches across every discipline.
Sector
Lifestyle & Wellness
Year
2024
Deliverables
- Brand Strategy & Workshops
- Naming
- Brand Identity
- Brand Guidelines
- Asset Creation
- Digital Advertising
- Motion Graphics
- Sales Tools
- Iconography
- Information Architecture
- UX & UI Design
The Challenge
A pioneering online platform that connects qualified coaches with people that want to improve their ability in a specific sport.
Created by sporting professionals who understand athletic development, MyKoach bridges the gap between ambitious athletes and experienced coaches across every discipline.
This online platform needed to change how individuals pursue their sporting goals by creating meaningful connections between those who seek improvement and those equipped to guide them there. By using technology to overcome geographical barriers and traditional coaching constraints, MyKoach makes quality coaching accessible to anyone with the drive to improve.
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Client Name
Job Title
Our Approach
Crafting a versatile brand system along with a user centric platform design.
Our strategic approach began with comprehensive workshops with the MyKoach team, exploring not just what the platform does, but why it matters to the broader athletic community. We examined the emotional journey of someone seeking to improve their performance and the dual nature of the platform’s audience—coaches needing professional elevation and athletes seeking legitimate expertise.
The creative response manifested in a bold, modular brand system designed for maximum adaptability without losing coherence. We developed a visual language that could flex across sports whilst maintaining consistent brand recognition. At the heart of the identity, the MyKoach brand mark uses the letter ‘k’ and adapts to echo a human form. The mark appears across the identity as standalone element along with image containers and backgrounds.
The iconography system draws from universal sporting concepts rather than sport-specific imagery. Elements like trajectory lines, target points, and progression markers speak to concepts found across all athletic disciplines—improvement, precision, and goal achievement.
The result is a brand that truly works across any sport in any area—one that coaches can proudly represent and athletes can confidently engage with, knowing they’re part of a platform that understands and supports their journey towards sporting excellence.
We worked on information architecture for the platform to determine key user journeys along with user persona research to determine key user groups. Onboarding coaches was an important part of the early stages of the platform with user testing being an important part of the process.
The platform UI was designed for ease of navigation at its heart, with users and coaches both using the platform for better relationships.
Our Work
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