Client
Leisure Athletic
Leisure Athletic is as a growing home gym equipment company serving dedicated fitness enthusiasts seeking at-home professional-grade apparatus.
Sector
Lifestyle & Wellness
Year
2024
Deliverables
- Brand Identity
- Brand Guidelines
- Marketing
- Apparel
The Challenge
As the home fitness market exploded, Leisure Athletic recognised the need to establish a strong brand presence that would resonate with fitness enthusiasts seeking premium at-home gym solutions.
With consumers increasingly investing in home workout equipment, they needed a distinctive identity that would communicate quality, performance, and the dynamic energy of movement.
The challenge was to create a brand that would stand out in a crowded fitness equipment market while appealing to discerning customers who prioritise both functionality and design in their home gym setups.
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Client Name
Job Title
Our Approach
A flexible brand system
We crafted a dynamic brand identity that captures the essence of movement and athletic performance. At the heart of the rebrand is the monogram logo that combines the letters “L” and “A” in a fluid design that suggests motion and energy – embodying the very spirit of fitness and activity.
We also designed material that reinforce Leisure Athletic’s position as a leader in home fitness solutions, creating a cohesive brand experience that resonates with fitness enthusiasts who demand excellence in their home gym equipment.
Our Work
Related Projects
Come and work with us
If you are looking to take your brand and communication to the next level, speak to the team on 01625 315 075 or email info@lyfestudio.co.uk. Alternatively, book a call with one of our experts