We evolved the Foundation’s identity to retain James’ legacy at its core while introducing a clearer, more confident and accessible visual and verbal language. 

Alongside the brand, we designed a new website that acts as both an information hub and a practical tool for action. From donations and fundraising referrals, events and programme information, the platform now supports the charity’s operational needs, fundraising ambitions and long-term growth. 

The result is a cohesive band and digital experience that builds trust, improves accessibility and helps the Foundation communicate its impact with greater clarity. 

With new projects launching, training expanding and fundraising events returning, the Foundation now has the tools to match its ambition with clarity and confidence. 

Our collaboration also extended to refreshing the UI of the Foundation’s core educational programme, applying the new brand across their primary delivery channel. While their mission remains unchanged, the platforms through which they deliver it are now clearer, more engaging and significantly stronger, giving them greater capacity to reach more young people.