Client
LUX Media
Driving measurable growth and brand visibility for ambitious businesses through strategic social media management and high-impact video production, LUX Media delivers platform-native content, creative storytelling and data-led campaigns designed to elevate digital presence, strengthen audience engagement and convert attention into tangible commercial results.
Sector
Professional Services
Year
2026
Deliverables
- Brand Identity
- Brand Guidelines
- Tradeshow Graphics
- Deliverables
The Challenge
As a fast-growing creative agency, LUX had reached a pivotal stage in its evolution. With an expanding portfolio and a reputation built on delivering high-impact content for globally recognised music talent such as Steve Aoki and Scouting for Girls, the business had firmly established its credibility within the entertainment space.
However, their rapid growth signalled the need for a refreshed brand identity that better reflected both the calibre of their clientele and their wider commercial ambitions. While their creative output was bold and expressive, their visual identity no longer fully represented the premium, high-end positioning they were stepping into. With ambitions to expand beyond the music industry and attract established, million-pound-turnover brands across corporate sectors, it became clear that the brand needed to evolve.
The new identity needed to feel creative, contemporary and culturally relevant, appealing to both corporate decision-makers and the music industry — without leaning on predictable luxury cues like regal colours or minimal typography. Versatility was equally critical. The refreshed visual system had to work seamlessly across digital platforms, pitch materials, exhibition graphics and everyday touchpoints, forming a cohesive brand presence capable of supporting the next phase of growth.
Our Approach
Looking ahead
With their refreshed identity now fully established and protected through a comprehensive set of guidelines, LUX is well positioned for the next stage of growth.
Having successfully showcased the brand at trade shows with versatile, impactful graphics, they are equipped to make a strong impression at future events and on client-facing initiatives alike.
As the business continues to expand into new markets and deliver high-profile work, the brand’s flexibility and strategic design foundation will allow it to evolve with confidence, ensuring it continues to resonate with both existing and prospective clients. With every new project and application, LUX is set to go from strength to strength.
Our Work
Related Projects
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