Client
hap Solutions Group
Driving recruitment momentum for one of the UK’s leading event staffing providers, hap Solutions Group connects thousands of people with flexible work opportunities across the hospitality, festival and stadium sectors.
Sector
Professional Services
Year
2026
Deliverables
- Creative Campaign Concepts
- Social Media Assets
- Promotional Deliverables
The Challenge
Connecting temporary, flexible and permanent staff to venues and events across the UK and Ireland, while supporting career development through its HAP Academy.
Each year, hap Solutions Group enters its busiest and most important recruitment period: the summer festival season. With staffing requirements spanning nearly 250 festivals, venues and major events, the business must attract and secure a large volume of applicants within a relatively short timeframe.
To support this, their seasonal recruitment campaign plays a critical role. Creative assets spanning posters, social media, animations and wider marketing collateral must not only capture attention but stand out in a highly competitive recruitment landscape where multiple agencies are targeting the same candidate pool.
The challenge was to produce a campaign that felt vibrant, energetic and aspirational, reflecting the excitement of working at some of the UK and Ireland’s biggest festivals while remaining clear and compelling from a recruitment perspective. The visuals needed to entice potential applicants, communicate opportunities and ultimately help the business confidently fill roles ahead of the busy summer period.
We worked with Lyfe Studio to design our Festival posters and supporting graphics, including two posters, social post templates and social story templates. This is one of the most important pieces of marketing we do every year!
From start to finish, they were fantastic to work with. The attention to detail was exceptional, which is absolutely essential when our posters feature hundreds of individual events.
Charlie kept us updated throughout the entire process, which turned what can be a stressful period into a really relaxed experience. Everything was delivered on time and presented in all the formats we needed. Designer Kit was brilliant too and really understood our vision from the beginning.
We were SO happy with the final designs, and the results have been great. After posting the graphics, our Instagram had 50.2K views, 7K reach and 319 link clicks. We will defo be using Lyfe again!
Millie Haydn
Marketing Manager, hap Solutions Group
Our Approach
Staffing the sound of summer
To kick off the project, we carried out a few discovery sessions with hap Solutions Group, alongside an initial audit of previous campaigns, competitor activity and creative inspiration boards. The groundwork helped define what has worked well historically, where opportunities existed and how the campaign could evolve to stand out even more strongly in the market.
From this insight, we developed several creative directions designed to meet the brief, combining bold visuals, vibrant colours and energetic layouts that reflected the atmosphere of festival season while maintaining clarity around the recruitment message.
Once a preferred direction was selected, the concept was refined and expanded into a suite of marketing deliverables. This included teaser campaign assets, recruitment advertisements, posters and digital content to work cohesively across online and physical touchpoints.
The result was a visually engaging campaign capable of capturing attention quickly, reinforcing the excitement of festival work and driving applications at the scale required for such a significant recruitment push.
Our Work
Related Projects
Come and work with us
If you are looking to take your brand and communication to the next level, speak to the team on 01625 315 075 or email info@lyfestudio.co.uk. Alternatively, book a call with one of our experts