A start-up brand to differentiate in a stiff area of the property sector

A yoke is the coupling device that holds together two, hard to control beasts, making them pulling in the same direction. In this case the landlord and tenant!

We came up with the name and developed a diverse modular brand that has multiple lockups and a wider schema that includes graphic devices and petterns taken from architectural survey drawings.

Rolled out in to a website and stationery, the Yoke brand really does challenge the status quo of what you’d expect to see in this area of the property sector. A real statement for an ambitious owner that is as much of a rebel as his brand.