We worked with the Muve stakeholders on a brand workshop establishing Muve’s positioning, audience and values. We undertook several exercises throughout the workshop which allowed openness between stakeholders and helped aligns their goals for the business.
To represent the new strategy, we drew upon this narrative, crafting an identity that showcases the core brand values.
A typographic style consisting of Poppins and a brushstroke typeface allowed typography to be fluid, humanistic and expressive.
The vivid & impactful teal introduced a breath of fresh air in the blue-soaked automation space, whilst representing speed, agility and flexibility. Coupled with the greys & blacks to provide a sense of professionalism, culture & credibility.
An in-depth brand guideline document was produced to allow the Muve team to roll out the brand consistently across all collateral.
The Muve website is the hub for the online exercise experience. It was important to strike just the right balance of usability, hierarchy and clarity with a beautiful aesthetic.
An important part of the User Experience is the streaming section of the website. Cross-device usability is the key function of the site with close attention paid to the ease of use, cross-device responsiveness and a well-designed user journey from onboarding through to booking a class.
Key areas of UI design consisted of user dashboard areas, class timetables, user profiles and key landing pages.
