Realigned the brand to suit Karen’s persona and style.
Translate the strategy in to a creative response.
A vibrant design solution for stand-out bottle labelling .
Build a website that enagages the consumer and drives sales.
The objective was simple. To rebrand Karen’s gin range to compliment and reflect her. Playful, fun and expressive with a commercial edge.
Using illustration and a vibrant colour palette we were able to achieve a brand that Karen herself can sell. Jones Gin’s listing and sales continue to grow and the range is expanding soon.