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Branding &  Label Design for local Distillery

Karen is the owner, distiller and face of Jones Gin. Yet the brand she already had did not resonate with her or the people that knew her.

How did we help?

Brand Strategy

Realigned the brand to suit Karen’s persona and style.

Logo Design

Translate the strategy in to a creative response.

Label Design

A vibrant design solution for stand-out bottle labelling .

E-commerce Website

Build a website that enagages the consumer and drives sales.

Could we help you realise your brand’s potential?
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Project Overview

The objective was simple. To rebrand Karen’s gin range to compliment and reflect her. Playful, fun and expressive with a commercial edge.

Using illustration and a vibrant colour palette we were able to achieve a brand that Karen herself can sell. Jones Gin’s listing and sales continue to grow and the range is expanding soon.

Could we help you realise your brand’s potential?
Get in touch

The Client’s View

Craig perfectly understood the brief and executed it in a way that filled me with confidence. Often holding my hand through the process and I am delighted with the outcome. 2020 is going to be big year for me and thanks to Lyfe it’s a year I’m now looking forward to.

Jones Distillery

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