After initial research in the sector reviewing competitors we decided the Evaluate-Ed brand had to break away from the convention, engage and represent the value offered by the new product. Developing a contemporary, bold and energetic brand style using a vivid colour gradient that runs through all communications to engage and inform new and existing customers.
To highlight the key benefits of the product we created a suite of illustrations that can be run across all collateral, helping to visually reinforce the user benefits of the new platform.
Once we’d completed the brand identity and all assets we set about designing and building a fully responsive wordpress website keeping the focus on providing clear and concise information for the user. Call to actions were used across the site to focus users to sign up for a free trial and to receive more information. The site was also built to allow the client access to easily make updates and amendments to the site easily and quickly.
