Design and development of a dealership portal for a renowned car graphics company

DVLC work with a large range of vehicle dealerships around the UK and required a solution to give their clients the ability to order graphic kits online quickly and easily. 

The portal required an array of functionality from displaying user-specific content, a flexible and robust search to allow clients to drill down to products quickly and easily and a product builder for the DVLC team to create detailed products.

E-commerce website design and development

Portal functionality included:

WooCommerce product visibility

Product Visibility

Ability to hide and display products dependent on user and dealership.

WooCommerce advanced search

Advanced Search

A robust and speedy search allows users to quickly find required products.

WooCommerce Product

Product Builder

DVLC can create detailed products using conditional logic to trigger product build up and create products with upsells and related add ons.


Detailed Reporting

Detailed real-time reporting allows DLVC to monitor and report on sales, segment data and gain detailed product insights.

WooCommerce product page design
WooCommerce product page design




individual dealers have access to the portal

Increase in sales by


over an 8 week period

An advanced

reporting system

allows DVLC to focus on key products, manufacturers and categories to maximise sales

“We appreciate the speed, quality of the work, your advice and overall determination to help us get the Portal up and running in time for our client. I speak for everyone, we have enjoyed working with Lyfe.”

Helen Taylor, Partner, DVLC

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Branding and Design Agency