Branding and menu design for a California inspired eatery

Cali Cali is a spin-off pop up restaurant from the team behind Peru Perdu in Manchester. Taking its inspiration from the Californian culinary scene, Cali Cali required a brand identity influenced by Californian lifestyle and the sunset strip.

Capture the imagination and stomachs of daytime, healthy eaters

After initial brand positioning and mood boards we developed a bespoke stacked logotype which allowed the brand flexibility in its use across different media from menu’s to social media. We created a brand package for Cali Cali, including brand assets and library of imagery for use across social media. Alongside the brand we created a A5 menu design to whet the appetite of City’s workers.

Restaurant Social Media Content

Budget and time sensitive

The project was time sensitive and we worked to a constrained budget but it was such an exciting concept that we wanted to be a part of and we are delighted with the outcome as was the restaurant owner.

Cali Cali - Food Menu Design

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Branding and Design Agency