BARLOW WOOD

Rebrand and website for a growing recruitment specialist

Client

Barlow Wood

Project Date

2020

Barlow Wood have established themselves as leaders in local recruitment for the Macclesfield area with over 40 years experience of recruitment in the Cheshire and Manchester areas. Their image and online presence didn’t match their reputation and needed modernising and realigning to their core values.

Modernising their brand image

Their original brand identity had dated and need modernising, we hand crafted a bespoke typeset for Barlow Wood to ensure their brand mark is as unique as they are. Designed to capture the values of the business being: approachable, efficient, professional, rounded and confident.

With the logo redrawn we reviewed the colour palette and refreshed the original colours which over time had become inconsistent. We simplified the brand palette to 3 core colours for recognition when used across all communications.

A candidate driven website

Barlow Wood needed a online solution to allow them to post jobs, receive applications and easily manage their own content. Using a wordpress framework, we created a site which allowed them to manage and maintain their online applications.

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