In an industry that is constantly evolving, it is important to try to be ahead of the curve. Whilst 2025 saw an emphasis on the blend of authentic human touch against the backdrop of AI, 2026 is continuing with the idea of leveraging technology, but maintaining the humanistic approach through the introduction of interaction, storytelling […]
In marketing, it’s tempting to chase quick wins. Big campaigns, seasonal activation or a one-off stunt that really works on social media. They create a moment of buzz, grab attention and sometimes even go viral. But what happens after the spark fizzles out? From our perspective at Lyfe Studio, the strongest brands recognise they need […]
Since 2017, Fedrigoni brings together hundreds of designers, illustrators and creative thinkers for a unique annual project that celebrates individuality and creative collaboration. The result is Fedrigoni365, a limited-edition calendar, with 365 individual artworks printed across a stunning range of Fedrigoni papers. For the creative community, it’s become something of a tradition, a shared moment […]
Halloween may be creeping round the corner, but many brands have swapped their brand colours, rolled out ghoulish taglines and themed their marketing weeks in advance.
In today’s competitive business landscape, maintaining a consistent and professional visual identity is crucial for success. However, many companies struggle with the traditional approaches to design—whether that’s hiring in-house designers or working with conventional agencies. Design subscription services have emerged as a revolutionary solution that addresses these challenges whilst delivering exceptional value.
Something remarkable is happening in Manchester’s creative scene and London’s establishment should be paying attention. While the capital clings to its traditional advertising fortress, Manchester is quietly building something more agile, more affordable and arguably more innovative.
The traditional creative brief is dead. Not literally, of course—you’ll still find them lurking in agency corridors and cluttering email inboxes across the country.
Launching a start-up is exhilarating, but amongst the excitement of developing products and securing funding, branding often takes a backseat. This is a costly mistake. Your brand isn’t just a logo or colour scheme—it’s the foundation of how customers perceive, trust, and ultimately choose your business over competitors. Many start-ups underestimate the power of strategic […]
In the ever-evolving world of marketing, two fundamental strategies have stood the test of time: push and pull marketing. Whilst digital transformation has changed how we execute these approaches, understanding when and how to use each strategy remains crucial for business success.
The process of habituation has its uses, in fact, life would be unbearable to get through without it. This process is the one that helps us to grieve or sleep well. But…
