Client

Yoke Real Estate

A brand development and rollout project  to reinvent a proven lead surveying service that aimed to stand out in a crowded commercial property market.

Sector

Property & Construction, Professional Services

Year

2024

Deliverables

  • Brand Strategy
  • Naming
  • Brand Identity
  • Brand Guidelines

The Challenge

A yoke brings two separate forces together, helping them work as one - just like bringing landlords and tenants onto the same page.

We developed the naming strategy and created a comprehensive modular brand system featuring multiple lockups and an extended visual framework incorporating graphic elements and patterns derived from architectural survey drawings.

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Client Name

Job Title

Our Approach

Disrupting the market

The brand was implemented across digital platforms and corporate stationery, establishing Yoke as a distinctive presence that challenges conventional expectations within the property sector. This bold visual identity reflects the founder’s innovative approach and ambitious vision for disrupting industry norms.

Our Work

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