Client
Today Digital
Sector
Professional Services
Year
2025
Deliverables
- Brand Identity
- Data Visualisation
- Data Presentation
The Challenge
Today Digital is a B2B technology media and content business that operates specialist brands such as UC Today and CX Today, delivering news, insights and market intelligence to enterprise buyers and technology professionals.
As a media business, Today Digital relies heavily on strategic advertising partnerships, sponsor engagement and commercial packages to generate revenue.
To support these commercial goals, Today Digital needed to elevate their existing media kits to better reflect the quality, reach and commercial opportunities of its specialist brands. Their existing materials contained outdated information and needed to clearly demonstrate valuable communication and up-to-date metrics to enable sales teams to pitch more efficiently to sponsors and advertisers.
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Client Name
Job Title
Our Approach
A strong visual style
We collaborated closely with the Today Digital team to reimagine their UC Today and CX Today media kits as professional, commercially focused assets. Starting with the structure and narrative, we incorporated the latest audience data while ensuring the kits would truly stand out. A refreshed visual brand was developed to showcase the information effectively and make the media kits pop among competitors.
Visually, the kits were transformed with a clean, cohesive design that aligned with Today Digital’s identity. Enhanced layouts, typography, color, and iconography improved readability, while custom charts, graphs and audience visuals made key metrics immediately accessible and compelling for sponsors and partners.
Looking ahead Today Digital now has a set of scalable media kits that will support ongoing growth across existing brands and future verticals. With stronger commercial tools in place, the business is positioned to expand its partnership revenue with confidence and clarity.
Our Work
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