Client

Simplx

Specialised branding, UI design and collateral design for an industrial SaaS solution, creating a visual identity that drives market awareness.

Sector

Professional Services

Year

2024

Deliverables

The Challenge

InTeck's software development team faced a complex branding challenge.

Their industrial solutions required an identity that would capture their technological expertise whilst appealing to a traditionally conservative industry where reliability often trumps innovation in purchasing decisions.

The challenge was designing a brand system and creative UI style that showcased their technical capabilities whilst communicating reliability and technical mastery to industrial clients and decision-makers. The resulting identity needed to resonate across diverse touchpoints—from digital platforms to industrial environments where their transformative SaaS solutions operate.

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Client Name

Job Title

Our Approach

The visual identity system draws from industrial design principles whilst incorporating contemporary digital elements. We created a modular brand architecture with clean typography, purposeful white space, and a electric colour palette that communicates precision and reliability.

For the UI design, we prioritised usability and clarity with high contrast, clear hierarchies, and intuitive navigation patterns suitable for challenging industrial environments. The result is a cohesive brand system that positions InTeck as the ideal technology partner—combining technical expertise with the clarity and reliability that industrial environments demand. 

Our Work

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