We created a modern brandmark influenced by their fully integrated financial offering and high level of personable service. The brand colour of blue reflects values of trust, experience and confidence in FFP’s wealth of financial knowledge. A sub palette consisting of an array of bold and vibrant gradients allows the brand to be energetic, passionate and motivated.

We designed an entire set of service icons to represent the service offering FFP provide to their clients. Each service is represented by a detailed illustrated icon that takes cues from the core brand. The icons have been created with the ability to form larger graphics for use across all collateral as patterns and backgrounds.

The new FFP needed to visually reflect their new brand and values, as well as offer the customer a complete overview of the array of services offered by FFP.

We began with detailed site architecture which was dictated by the clearer business structure created during the initial strategy stage.

The website was designed to be easily navigated with a concise breakdown of services, clear on-page call to actions and a focus on customer feedback through dynamic feeds from Trustpilot for reviews and testimonials.