These locations offered a convenient drive-in recycling service that eliminated traditional barriers and complexities associated with metal waste disposal.

The resulting brand identity strikes the perfect balance between friendly accessibility and professional credibility. A distinctive colour palette stood out from the usual ‘greenwashing’ that the scrap industry has fallen foul of.

The graphic identity created a system which allowed clear and concise messaging to sit alongside imagery, allowing the audience to understand the process and remove the negative connotations of scrap yards and the scrapping process.

We implemented a full brand rollout including both digital and traditional advertising, exhibition graphics, marketing materials for launch, and a full onsite signage suite.