Client
Breathe Technologies
Positioning innovative warehouse optimisation specialists for their next stage of growth, Breathe Technologies delivers intelligent software solutions that help businesses improve operational efficiency, increase warehouse productivity and optimise supply chain performance.
Sector
Energy & Industrial, Professional Services
Year
2026
Deliverables
- Design Subscription
- Brand Strategy & Identity
- Brand Guidelines
- Website UI Design
- Website Development
The Challenge
As the business entered a pivotal stage in its evolution, it needed a brand and digital presence capable of reflecting its expertise, supporting future growth and positioning the business as a credible player within the warehouse technology sector.
Breathe Technologies had reached a defining moment in its journey. With investment and acquisition opportunities on the horizon, the business recognised the importance of presenting itself as an established, credible and forward-thinking technology partner.
Although the initial brief centred around redesigning the company website, it quickly became apparent that the existing brand identity no longer reflected where the business was heading. The website could only be as strong as the brand supporting it, making a simple redesign the wrong solution.
Our challenge was to evolve our brand identity and messaging to support business growth, then carry this through to a new website that simplified the customer journey and increased engagement. The design subscription model allowed us to move quickly, test assets across channels before launch, and deliver a highly successful project. The brand work has brought greater consistency and clarity, which is especially evident on the new website. It is already driving higher engagement and more enquiries, helping demonstrate the link between marketing activity and business growth.
Nicola Halliday
Marketing & Customer Experience Director
Our Approach
Looking ahead
We refreshed Breathe Technologies’ visual identity, keeping the recognisable blue palette but introducing cleaner typography and a more disciplined design system that felt accessible, confident and credible. This fed into a website redesign focused on simplified navigation and clear customer journeys, with case studies and thought leadership given greater prominence to showcase the company’s expertise. The impact was immediate: the new site generated enquiries from multiple areas within days of launch.
What began as a website redesign became a full brand transformation. Through the Lyfe Studio Design Subscription, we’ve continued rolling out the identity across social assets, templates and campaign collateral, ensuring consistency at every touchpoint. Breathe Technologies now has a modern identity and high-performing website that gives the team confidence to promote the brand across future marketing initiatives, with strong foundations for continued collaboration ahead.
Our Work
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