Angel Accounting needed to stand out in a market full of firms that just do tax returns and basic compliance. They wanted to be seen as business partners, not just accountants – offering year-round support instead of only showing up at tax time. The tricky part was showing off their modern digital expertise while still feeling trustworthy and approachable. They needed to attract growing businesses who want strategic financial advice and show that they genuinely care about helping clients succeed, not just ticking boxes.