The balance between short-term bursts (campaigns) vs. long-term brand building.

In marketing, it’s tempting to chase quick wins. Big campaigns, seasonal activation or a one-off stunt that really works on social media. They create a moment of buzz, grab attention and sometimes even go viral. But what happens after the spark fizzles out?  From our perspective at Lyfe Studio, the strongest brands recognise they need […]

Lyfe Studio x Fedrigoni365

Since 2017, Fedrigoni brings together hundreds of designers, illustrators and creative thinkers for a unique annual project that celebrates individuality and creative collaboration. The result is Fedrigoni365, a limited-edition calendar, with 365 individual artworks printed across a stunning range of Fedrigoni papers. For the creative community, it’s become something of a tradition, a shared moment […]

Do brands overdo Halloween? When does seasonal marketing add value vs. dilute brand identity?

Halloween may be creeping round the corner, but many brands have swapped their brand colours, rolled out ghoulish taglines and themed their marketing weeks in advance.

Work Experience Review

This summer, Lyfe Studio welcomed three aspiring creatives into our Ancoats studio for a taste of real studio life. The students, ranging in ages, each brought something different, from unique hobbies and personal styles to their own take on design. What they all had in common was an enthusiasm to learn and try something new. […]