The custom-drawn BR brandmark draws inspiration from natural leaf forms, combining clean geometry that feels both strong and approachable. Paired with a bespoke wordmark featuring subtle curves and ligatures, the warm coral and deep green palette reflects the agency’s focus on environmental responsibility and authentic relationships.

A distinctive system of graphic frames, inspired by the brandmark’s organic curves, flows throughout the identity to frame content from imagery to social posts. The typography combines Ivy Mode’s luxurious, friendly characters with DM Sans for clarity across communications, while the soft palette of pine green, peach, and ivory offers flexible color reversals.

Key messaging including “PR with Heart & Soul” and “Communications with Integrity” reinforces their values-driven approach. The website seamlessly integrates these elements with compelling imagery, establishing Building Relations as the go-to agency for purpose-led property communications.