ROBY 1844

Naming and branding for a canalside bar and restaurant in Manchester city centre

Client

Holiday Inn

Project Date

2021

Category

Hospitality · Restaurant

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We were approached by Holiday Inn Manchester City Centre to name and brand their underused canalside terrace space.

We researched the local area of Manchester city centre and came across several historical buildings close to the site of the terrace. The location of the Holiday Inn Manchester City Centre is beside the original location of a victorian school named ‘Roby Day and Sunday School’ one of the original schools with the city centre, built in 1844.

Inspired by the ornate nature of the original Roby School building, we have developed an identity full of charisma and personality. Taking a lead from architectural forms of the original school building,
we developed a modern take on Victorian opulence. 

Inspired by the past

We designed a graphic system using shapes and forms inspired by the exterior of the victorian ‘Roby School’ building. Elements included the stunning ‘Oriel’ and arched windows and the grand entrance doorways.

Alongside this graphic system, a flexible colour palette, enables communications to stays fresh and evolve but hold consistency to the ‘Roby 1884’ style.

Roby 1844 - Bar and Restaurant Food Photography
Roby 1844 - Bar and Restaurant Branding
Roby 1844 - Social Media Content Design

Creating an engaging brand system

The graphic system developed for Roby 1844 is adaptable to run across all collateral from wall postings and internal signage to menu systems and social media.

Roby 1844 - Bar and Restaurant Signage Design

We worked with local creative-led print manufacturer Scan-Stick to create external graphics for the terrace area including window signage and large format graphics.

Huge levels of engagement on launch

The terrace had hugely successful launch with high engagement levels on both Facebook and Instagram with over 11,000 comments and 3,300 likes on a single publicity post.

The brand will continue to grow with the use of the graphic system LYFE have developed and allows Roby 1844 to go from strength to strength.

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“Craig and the team perfectly understood the brief and executed it in a way that filled me with confidence. Often holding my hand through the process and I am delighted with the outcome.”

Steve Julian, Operations Manager, Holiday Inn Manchester City Centere
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